Indie + Mae Hydrating Shampoo is a nurturing, 100% natural haircare solution lovingly made in New Zealand. Formulated specifically for hair that has lost moisture or vitality, it gently cleanses while offering lasting hydration and softness—without weighing the strands down.
Perfect for dry, frizzy, or brittle hair needing a touch of TLC, this shampoo blends classic nourishment with clean, plant-based styling.
Key Features at a Glance
-
100% natural formulation, handmade in Aotearoa with no sulfates, parabens, phthalates, parabens, artificial colors, or harsh surfactants.
-
Hydrating blend featuring certified organic shea butter and aloe, ideal for calming and smoothing hair texture.
-
Infused with nutrients—from vanilla and lime essential oils to argan and olive oils—for a refreshed, easy-rinse formula.
-
Gentle cleanse with moisture retention, delivering soft, more manageable hair with every wash.
-
Vegan, cruelty-free, and crafted under high-quality local standards.
Why It’s Worth Trying
-
Offers a moisture-restoring clean that supports hair softness and manageability.
-
Embraces clean-label beauty with transparent ingredients that you can trust.
-
Crafted for modern wellness-oriented haircare routines, supporting natural beauty without compromise.
Ideal For
-
Hair that is dry, frizzy, or brittle—especially when heat-styled or exposed to environmental stressors.
-
Those seeking plant-rich or natural alternatives to traditional shampoos.
-
Anyone who enjoys simplified self-care, clean ingredients, and New Zealand-made quality.
-
Users needing a moisture-first approach without heavy residue or synthetic conditioning agents.
Ingredients & Their Role
| Ingredient | Purpose and Benefits |
|---|---|
| Shea Butter (organic) | Natural emollient offering calming hydration |
| Aloe (organic leaf powder) | Gentle, plant-based hydration for dry strands |
| Argan & Olive Oils | Lightweight nourishing oils for softness |
| Shea & Aloe Extracts | Bring moisture support without weight |
| Vanilla & Lime Oils | Refreshing natural aroma and sensory appeal |
| Mild surfactant blend | Effective, gentle cleansing without stripping |
Usage Instructions
Wet hair and apply a small amount of shampoo to the scalp and lengths. Massage gently to activate a soft lather, then rinse thoroughly. Repeat if desired and follow with your favourite conditioner.
Best used as part of a regular haircare routine for support in ongoing moisture maintenance.
Storage & Shelf Life
Store in a cool, dry area out of direct sunlight. Ensure the bottle is neatly closed after use to preserve freshness and prevent contamination. Keep out of reach of children.
Safety & Compliance Notes
-
For external use only. Avoid direct contact with eyes.
-
Perform a patch test if you have sensitive skin. Discontinue use if irritation occurs.
-
Contains no therapeutic claims—formulated solely for moisture support and hair nourishment.
-
Adheres to New Zealand’s cosmetic regulations and ASA advertising standards.
Final Thoughts
Indie + Mae Hydrating Shampoo brings the nourishment of nature into your haircare routine—without fuss, harsh chemicals, or weighty residue. With its clean composition and effective hydration, it’s a smart choice for anyone seeking natural comfort and softness for dry, frizzy, or thirsty strands.