Indie + Mae Hair Elixir is a beautifully balanced, all-natural serum created in New Zealand to support glossy, manageable hair. Designed for use on damp or dry strands, it delicately tames frizz, enhances shine, and helps preserve hair’s natural softness—perfect for modern, minimalist haircare routines.
Why Choose Indie + Mae Hair Elixir?
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100% natural and consciously formulated, crafted in Aotearoa
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Silky, non-greasy texture that glides on and absorbs quickly
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Infused with botanical oils and extracts chosen for smooth application and calming texture
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Vegan and cruelty-free, free from parabens, synthetic fragrances, or harsh silicones
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Ideal for hair that requires a lightweight finishing touch or everyday protection during styling
Key Ingredients & Their Benefits
While specific formulations are proprietary, our elixir draws from a thoughtful blend of plant-derived ingredients, such as:
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Lightweight Botanical Oils – offer gentle hydration and a soft-reflective sheen without residue
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Natural Antioxidant Extracts – assist in preserving hair’s shine and internal comfort
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Silk-like Botanicals – contribute to slip and detangling, helping to reduce breakage during styling
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Subtle Natural Fragrance – adds a clean, elegant lift to your finish
These are included to enhance daily hair manageability, texture, and lightweight nourishment.
Ideal Usage Scenarios
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As a finishing serum to boost shine and smooth flyaways
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Used on slightly damp hair to provide a soft, frizz-free finish
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A tiny amount goes a long way—simply rub a small drop between palms and apply from mid-length to ends
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Use it during heat styling to reduce friction and aid in ease of movement (e.g. before blow-drying or styling)
Who Is This Product For?
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Anyone seeking a silky, natural finishing product without heaviness
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Hair that needs light detangling, softness, or shine without buildup
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Ideal for daily use in minimalist routines—great for busy lifestyles
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Perfect for both natural hairstyles and those using heat or other styling tools
Storage Recommendations
Keep in a cool, dry place below 25 °C. Secure the cap after use to preserve freshness and maintain the serum’s texture. Avoid direct sunlight and store out of reach of children.
Advisory & Compliance Notes
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For external use only. Avoid contact with eyes. If contact occurs, rinse thoroughly with water.
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Perform a patch test before initial use if you have very sensitive skin. Discontinue use if irritation occurs.
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Not intended to diagnose, treat, cure, or prevent any medical condition. Claims are focused on structure-function, texture, and aesthetic enhancement, not therapeutic outcomes.
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Labeling and marketing conform with New Zealand’s cosmetic regulations and ASA advertising standards.
Brand Philosophy & Quality
Indie + Mae was born from a personal journey toward clean beauty and wellness. Developed by a hairdresser turned holistic wellness advocate, the brand blends botanical science with natural ingredients. Now part of The Herb Farm family, Indie + Mae remains committed to sustainable, mindful formulations that celebrate balance in body, spirit, and beauty.
Summary
Indie + Mae Hair Elixir delivers a lightweight, natural gloss to your hair routine—smoothing, specifying shine, and enhancing texture without weighing strands down. Thoughtfully made in New Zealand, it’s a gentle finishing touch for daily style, perfect for enhancing natural beauty with clean ingredients.