Indie + Mae Hydrate Shampoo
Bring dull, dry hair back to life with the Indie + Mae Hydrate Shampoo — a gentle, moisture-rich formula crafted with natural plant extracts and oils to cleanse, nourish, and restore balance. Designed to hydrate without stripping away your hair’s natural oils, this shampoo leaves every strand feeling soft, shiny, and healthy.
Handcrafted in New Zealand in small batches, this thoughtfully blended shampoo embodies Indie + Mae’s commitment to simple, effective, and sustainable haircare.
A Clean, Conscious Cleanse
The Hydrate Shampoo provides a luxurious yet gentle cleanse that refreshes your scalp and hair while replenishing moisture and strength. It’s ideal for anyone with dry, damaged, or colour-treated hair — or for those who want a hydrating daily wash that’s free from harsh chemicals.
Formulated with botanical ingredients like aloe vera, coconut oil, and chamomile, this shampoo supports smooth, vibrant, and manageable hair without weighing it down.
Why You’ll Love It
✓ Hydrates and softens – helps replenish moisture for silky, touchable hair.
✓ Gentle cleansing action – removes impurities without stripping natural oils.
✓ Nourishes and protects – supports scalp and hair health with nutrient-rich plant extracts.
✓ Vegan and cruelty-free – made with respect for animals and the planet.
✓ Free from parabens, sulfates, silicones, and synthetic fragrances – pure, gentle, and safe for daily use.
✓ Handcrafted in New Zealand – small-batch, artisan haircare you can feel good about.
Key Ingredients
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Aloe Vera: deeply hydrates and soothes the scalp, promoting comfort and balance.
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Coconut Oil: replenishes essential moisture, helping to prevent dryness and frizz.
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Chamomile Extract: calms the scalp and enhances natural shine.
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Calendula Extract: nourishes and supports scalp health with gentle antioxidant properties.
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Pro-Vitamin B5 (Panthenol): helps strengthen hair and reduce breakage.
Together, these ingredients work in harmony to cleanse, condition, and hydrate your hair naturally.
How It Works
Unlike conventional shampoos that rely on harsh detergents, Indie + Mae Hydrate Shampoo uses mild, plant-derived cleansing agents that lift away impurities while maintaining your hair’s natural moisture balance.
The result is clean, hydrated hair that feels soft, light, and refreshed — never dry or stripped. Over time, you’ll notice improved texture, reduced frizz, and a natural, healthy-looking shine.
How to Use
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Wet hair thoroughly.
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Apply a small amount of shampoo and gently massage into the scalp to create a light lather.
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Rinse well and repeat if desired.
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Follow with Indie + Mae Hydrate Conditioner for best results.
Suitable for daily or every-other-day use, depending on your hair’s needs.
Crafted with Care
Every Indie + Mae product is lovingly handmade in New Zealand using high-quality natural ingredients and eco-conscious packaging. The brand’s philosophy is rooted in simplicity, sustainability, and self-care — creating products that not only look and feel beautiful, but also align with mindful living.
You’ll never find parabens, sulfates, silicones, or artificial colours here — just a clean, effective formula that delivers visible results while respecting your body and the planet.
Storage & Care
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Store in a cool, dry place, away from direct sunlight.
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For external use only. If irritation occurs, discontinue use.
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Safe for all hair types, including colour-treated hair.
The Indie + Mae Difference
The Hydrate Shampoo turns your daily haircare ritual into a moment of calm and nourishment. Its naturally derived ingredients gently cleanse and hydrate, while the subtle botanical scent soothes the senses.
Paired with the Hydrate Conditioner, this shampoo helps restore your hair’s natural radiance — for soft, manageable, and healthy-looking hair every day.
Disclaimer: For external use only. Always patch test before first use. This product is not intended to diagnose, treat, cure, or prevent any condition.